Bike MSU!
Data Viz, Motion & User Research
MSU, Fall 2010 to Spring 2011
Most people at Michigan State ride their bike on the sidewalk, which is illegal and dangerous. I set out to address this through user research and design thinking.
Process Synopsis
I conceptualized a bike safety resource that students could use to make better decisions about commuting on campus. The framework for this one-stop-shop involved motion graphics guiding them through an interactive Web narrative.
Data Visualization
I collected and mapped data sets to help define a problem and reveal any spatial patterns. In this map, I visualized accident data by intersection.
User Flows
How content would be delivered.
Motion Graphics
This animation outlines issues with safe cycling on the MSU campus.
Interactive Data Explorer
A microsite allowed users to explore my research and data. The map shown here is a visualization of a survey I conducted on campus that collected information about preferred methods of transportation and attitudes about bike safety. The second image is a portal that allowed users to access my research, delivered via motion graphics, data visualization and brief written summaries.